Overview:

a&bé Bridal Shop is a well-known bridal boutique with multiple locations across the United States. They needed an organized digital blueprint to unify their online communication and elevate the quality of social content across stores.

My Work:

I developed a polished Social Media Launch Document outlining brand voice, persona, positioning, content categories, and engagement strategy. I also prepared Meta and Google Ads strategy planning for the brand, with the note that ads data cannot be publicly shared due to confidentiality. The plan ensured the brand spoke to brides in a modern, aspirational, and premium tone.

Impact:

The work strengthened their brand consistency and helped maintain a cohesive, premium presence across all store locations.