Case Study
A Complete Social Blueprint for a London Coffee Brand
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Created a structured positioning guide, posting plan, and full ad setup. The framework helped the brand to communicate specialty coffee expertise, maintain consistency, and present a high quality identity that appeals to loyal and new customers alike, driving significant revenue growth.
About PruFrock Coffee Shop
Overview:
Prufrock Coffee is a specialty coffee shop and barista training space located in London. They needed a refined content direction to express their craftsmanship, customer experience, and premium coffee identity.
My Work:
I created their Social Media Launch Document, covering positioning, customer personas, brand voice, content pillars, and a platform-specific posting strategy. I also executed Meta Ads and Google Ads setup for their brand. Ad data and performance figures are not published publicly in accordance with privacy and confidentiality standards. The plan highlighted craftsmanship, community, and the premium nature of specialty coffee.
Impact:
The strategy provided them with a clear roadmap for maintaining a high-quality digital presence aligned with their brand values.
