Case Study
Built a Trust-Focused Digital Strategy for a Lawn Care Brand
Â
Developed a complete social media launch document outlining positioning, messaging, and service-based content structure. Combined with Google + Meta Ads planning, the strategy strengthened their authority and created a reliable, professional, and growth-ready brand identity.
About AMS Landscaping
Overview:
AMS Landscaping is a lawn care and maintenance company serving Phoenix and surrounding areas. They required a strategic approach to establish trust and authority in a competitive service market.
My Work:
I created a complete Social Media Launch Document, including brand positioning, target audience analysis, messaging tone, and service-based content pillars. I also managed their Google Ads and Meta Ads planning. Specific ad insights are not displayed online due to privacy and platform policy protections. The strategy helped clarify their digital direction and supported a more structured brand identity.
Impact:
The document provided a strong marketing foundation that communicates reliability, service expertise, and a trustworthy professional brand image.














